Your Scaling Roadmap

Ready to scale your organization? This is a shared path from where you are today to the growth you know is possible. We help purpose-driven organizations turn vision into a living, actionable roadmap your whole team is ready to carry forward.

The old way of planning wasn't built for how you grow now

Most strategic plans are written once, filed away, and forgotten.

Leaders shape a 3-10 year plan, only to watch it drift as the market shifts and the team moves on. The strategy is often too high-level, hard to implement, and imposed on the team so commitment never arrives. Most plans tend to sit on a shelf with big ambitions, but little follow-through. Many times organizations also suffer from very little team buy-in, especially when people feel that they aren't part of the plan itself, so they end up rarely committing. Strategies that can't keep pace are the very ones that struggle in a fast-changing environment.

Our Process

Unite team & community to co-create your growth path.

Your Results

Build a human-centered plan your team is ready to execute.

A Living Strategic Vision, Built with Your People

The Scaling Roadmap is a collaborative planning process that shapes a clear path for your organization's next phase of growth. We bring your leaders, staff, and the people you serve into the conversation. Together, we uncover what already works, envision what could be, and design a plan your team is genuinely ready to act on. This is nonprofit planning made human, a growth strategy grounded in your strengths rather than in your gaps.

Our Approach to Work as One

Our Positive Creativity approach draws on three practices that work as one:

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The Science of Creativity

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Appreciative Inquiry

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Strategic Planning

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Co-Creating the Future

The Science of Creativity

We create space for fresh thinking. Structured creative methods help you see new possibilities and move past ideas that may be holding you back. 

Appreciative Inquiry

We start with your strengths. By exploring what your organization already does well, we build momentum from a place of confidence rather than from overwhelming problems.

Strategic Planning

We connect strategy to real demand. Market and stakeholder insights ground your roadmap in trends, the evolving needs of the people you serve, and opportunities that shape your growth.

Co-Creating the Future

A unique process developed by Kim Marie McKernan, founded on the principles of Positive Creativity.

Woman in a plaid shirt talking in an office setting

How We Build Your Roadmap Together

Old business processes, such as building 5-year plans in a boardroom with little stakeholder input, no longer work.

Now is the time to engage your employees, customers, and colleagues in a co-creation process designed to explore strengths, successes, opportunities, and aspirations for your future. The result is a fast and actionable strategic plan everyone is committed to achieving.

Step 1: Discovery

We start with a real conversation with your Executive Director to help us understand your world. We listen first, then shape a proposal that reflects your actual scope and strategic intention.

What happens here:

  • Understand your organization's scope, goals, and context to design the right scope

  • (Optional) Bring in your Board representatives and Program Leader as needed

  • Begin to frame your strategic intention to set the direction for what success looks like for your plan

Step 2: Onboarding & Insights

Before we build anything together, we lay the right foundation. We identify the right people to be in the room, forming a diverse core team that reflects the full range of your organization. Then we gather survey feedback to inform their work.

What happens here:

  • Identify your core team: Diverse board members, staff, leadership, stakeholders, and those you serve

  • Run an engaging survey to gather insights into real successes, strengths, opportunities, and trends from diverse stakeholders beyond the core team

Step 3: Co-Creating the Future Workshop

This is where the vision comes to life. We bring your core team together for a guided, creative planning session, designed to surface your strengths, unlock fresh thinking, and produce a direction everyone can stand behind.

What happens here:

  • An engaging, collaborative workshop designed to be equally effective in person or virtually

  • In person: Half-day or full-day collaborative session depending on your goals

  • Virtual: Structured into focused sessions of two hours each

  • We build shared ownership by creating your strategic vision and the actions required to achieve your growth 

Step 4: Move Forward

Together, we set priorities, milestones, and next steps your team is ready to implement. We help you bring your roadmap back to your board with clarity and confidence. 

What happens here:

  • Finalize vision, roadmap, and next steps with the Executive Director

  • Present findings and roadmap to leadership and team

  • Walk away with clarity, momentum, and a living plan that grows with you

A person, Kim Marie McKernan standing outdoors wearing a dark patterned jacket and earrings, with a reflection visible on a glass surface.

Made for purpose-driven leaders that are ready to grow

By leveraging an experienced facilitator, you can be a full participant in the process with your teams. We will design a process that is flexible to your team’s needs and available time, ensuring that the experience is positive and comprehensive. The result is a plan-on-a-page that brings your vision to life in a way that your organization can understand and be ready to support. In addition, a full report is delivered with your plan and details of every idea shared. Implementation support and creativity tools help you bring your plan to successful results through team engagement.

How we build your roadmap together

Step 1 - Discovery

We start with a real conversation with your Executive Director to help us understand your world. We listen first, then shape a proposal that reflects your actual scope and strategic intention.

What happens here:

  • Understand your organization's scope, goals, and context to design the right scope

  • (Optional) Bring in your Board representatives and Program Leader as needed.

  • Begin to frame your strategic intention to set the direction for what success looks like for your plan

Step 2 - Onboarding & Insights

Before we build anything together, we lay the right foundation. We identify the right people to be in the room, forming a diverse core team that reflects the full range of your organization. Then we gather survey feedback to inform their work.

What happens here:

  • Identify your core team: Diverse board members, staff, leadership, stakeholders, and those you serve

  • Run an engaging survey to gather insights into real successes, strengths, opportunities, and trends from diverse stakeholders beyond the core team.

Step 3 -  Co-Creating the Future Workshop
This is where the vision comes to life. We bring your core team together for a guided, creative planning session, designed to surface your strengths, unlock fresh thinking, and produce a direction everyone can stand behind.

What happens here:

  • An engaging, collaborative workshop designed to be equally effective in person or virtually

    • In person: Half-day or full-day collaborative session depending on your goals

    • Virtual: Structured into focused sessions of two hours each

  • We build shared ownership by creating your strategic vision and the actions required to achieve your growth 

Step 4 - Move Forward


Together, we set priorities, milestones, and next steps your team is ready to implement. We help you bring your roadmap back to your board with clarity and confidence. 

What happens here:

  • Finalize vision, roadmap, and next steps with the Executive Director

  • Present findings and roadmap to leadership and team

Walk away with clarity, momentum, and a living plan that grows with you

Made for purpose-driven leaders ready to grow

Nonprofit Organizations
Ready to align your team and board around a shared direction?

Bring your people, your board, the people you serve, and your funders into the plan, and watch organizational alignment translate into real progress.

Nonprofit Startups
Building a fast-growing organization and unsure how to keep your mission aligned?


Build a scaling roadmap that evolves as your nonprofit, funders, and community change.

Purpose-Driven For-Profits
Do you feel that shaping a purpose-driven organization requires a different approach?


Growth needs to be intentional. Define a clear path that reflects your vision and moves you toward it with confidence.

What you carry forward


A Scaling Roadmap gives you more than a plan. It gives your team a shared sense of purpose and a clear path forward.

Your Results

  • A plan your team owns - Strong ownership because your people helped build it.

  • Direction that adapts - A living strategic plan that flexes as your environment shifts.

  • Clarity on your next move - Priorities and milestones you can act on immediately.

  • Stronger organizational alignment - Leaders, staff, and stakeholders aligned in the same direction.

  • Momentum that lasts - A plan that keeps working long after our work together ends.

Case Studies

Building a Better Future: Positive Creativity in Healthcare

CHC-Burlington was a successful Federally Qualified Health Center with a clear mission and visionary leadership seeking a facilitator for a three-year plan involving staff and partners. There was little available time from busy healthcare providers, and it needed to be presented to the board in approximately three months. Healthcare delivery for this organization is highly dynamic, with numerous different services, trends, and opportunities that will impact the future.

The Challenge

We went beyond the typical leadership roles to develop a core team made up of diverse roles and tenures tasked to complete the plan.  Due to confidentiality and time constraints, we used a train-the-trainer model with the core team holding world cafe sessions involving 80 employees from all locations in sessions.  We also completed the process with the board, offered an employee survey open to all employees, and interviewed 14 community partners. The two-day offsite resulted in a strategic plan that was comprehensive and widely supported by the organization.

The Solution

By leveraging the power of Positive Creativity and the voices of a wide group of employees and partners, CHC-Burlington gained clarity on their strengths and turned them into a foundation for sustainable success. This approach didn’t just transform processes, it created a culture where everyone felt heard, valued, and empowered to contribute to the collective vision.

“In prior processes, the conversation was still in the past, and the number of problems seemed overwhelming. This process helped shift our mindset from a lot of problems, to a focus on how to fix the problems, to an emphasis on how do we get into the future that we want.”

– Sam Arnold, COO

www.chcb.org

The Results

Using Positive Creativity to Transform Medical Education

New perspectives are needed to deal with changes in medical education. Topics included selecting a medical specialty, becoming a healthcare ally, and encouraging positive engagement with the community.

The Challenge

Use the Co-Creating the Future Process to create collaborative sessions to change perspectives, explore strengths, and build engagement with residents, interns, and staff. Dr. Mishra and Kim presented the work's results at several conferences, including the Appreciative Inquiry Jam and Medical Education and Educational Research Institute (MEERI) conference.

The Solution

“If you are looking for expert assistance to help you bring a group of people together around a vision, mission, goals, or action plans, you will find no one better than Kim. At an individual level, she not only meets you where you are but takes you beyond where you want to go!”

– Archana Mishra, MD, MS, FACP, FACP, Associate Professor of Medicine; Program Director, Resident Wellbeing and Advocacy Jacobs School of Medicine and Biomedical Sciences University At Buffalo.

Read Full Testimonial www.medicine.buffalo.edu

The Results

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Meet the people behind your roadmap

The ION Collective - experts who value excellence

Smiling woman Kim Marie McKernan, with short curly hair, wearing a patterned top and earrings, standing outdoors with greenery in the background.

Kim Marie McKernan, MBA, MS

Founder | Branding & Marketing Strategist | Master Strategic Planning Facilitator

Steve Harvey Ph.D

Consultant, Speaker, Coach & Mentor | Nonprofit Transformation Leader

Why we do this work


We built the Scaling Roadmap because purpose-driven organizations deserve a planning process that truly works for them. Too often, strategic planning is complicated, time-consuming, and disconnected from the realities of a fast-changing world, leaving leaders with documents they can't use and teams that never fully commit. We believe it doesn't have to be that way.

Our work is grounded in a simple, proven truth: When the process is clear, collaborative, and creative, the results follow. We show up with integrity, communicate openly at every step, and design each engagement to be both straightforward and effective. Whether you're navigating growth, shifting your model, or creating new programming, we're here to help you move forward: strategically, confidently, and together.

  • Commitment to driving impact - We show up for purpose-driven organizations because this work matters. Every roadmap we build reflects a genuine desire to help you create lasting, meaningful change for you and your team.

  • Simplifying a complex process - Strategic planning doesn't have to be overwhelming. We take a process that can feel daunting and make it clear, manageable, and even energizing for your team.

  • Helping you work smarter - We bring structure and fresh thinking to help your organization become more strategic, collaborative, and creative, all at once.

  • Built for a fast-changing world - We design our process to meet today’s realities, not the assumptions of five years ago. Your roadmap flexes and moves with the environment around you.

  • Responsive communication - You'll always know where things stand. We communicate clearly, promptly, and honestly at every stage of our work together.

  • Integrity at the core - We do what we say we will do. Every recommendation we make and every step we take is grounded in honesty and a genuine commitment to your success.

What's included - and what's possible

The Scaling Roadmap is a high-touch, expert-led engagement. Every element is designed to provide you and your team with the clarity, alignment, and momentum to move forward with confidence.

Once your Scaling Roadmap is in place, we can help you implement it. Add-on services are available to deepen your strategic foundation and expand your reach.

  • Case for Support - A compelling, data-informed narrative that communicates your mission and makes funders, partners, and stakeholders want to say yes.

  • Grant Language - Clear, persuasive language crafted to align your strategy with grant opportunities and increase your chances of funding.

  • Brand Strategy - A full brand discovery and strategy process to ensure your identity, messaging, and positioning reflect who you are and where you're headed.

  • Startup Services - Foundational support for new ventures, from early-stage brand building to business planning and go-to-market strategy.

  • Strategic Planning - Deeper planning support for organizations ready to map a longer-range direction beyond the Scaling Roadmap engagement.

Scaling Roadmap engagements start at $4,500.

Final investment reflects the scope, scale, and depth of your organization's needs. We'll walk through that together in your discovery call.

Questions Leaders Ask

We also offer additional services that have been thoughtfully designed to help elevate your brand's success and improve its overall presence in the competitive market. These services aim to enhance your visibility and effectively communicate your unique value to your target audience.

Let’s Shape Your Path Forward

Meeting you where you are, and taking you where you want to go.

Your next phase of growth deserves a plan your whole team believes in.

We're here to build it with you.

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